Since 2000, the Pantone Color Institute, the self-styled “global authority on color”, has carefully studied the current trends in fashion, design and even politics and, based on their estimation of the current zeitgeist, chosen a “Color of the Year”. This designation is purely for creative purposes; they don’t patent the color. Their mission is simply to put a color label on the way they predict the year ahead to feel, or how they think we should feel. For example, according to their website, the 2011 Pantone color, Honeysuckle, was chosen as way to instill “confidence, courage and spirit to meet the exhaustive challenges that have become part of everyday life.”
[A Pantone infographic on the history of the Color of the Year.]
Often, the Pantone Color of the Year pops up various industries not limited to just paint. The 2017 Color of the Year is “Greenery” and has been spotted everywhere from the Gucci 2017 Spring Collection to Better Homes and Gardens.
Unsurprisingly, other design firms and paint companies have followed suit, and have begun highlighting trending colors and palettes. Here is a glimpse at some of the color trends this year, trends that extend beyond paint color and into fashion and fabric.
Benjamin Moore created an entire color palette around their chosen color of the year, Shadow 2117-30 which they described as being “allusive and enigmatic”. Their whole color palette is an exercise in comfort, with bright colors being transformed into their smoky counterparts, creating a feeling of warmth and ambiance: like putting on your favorite wool sweater just as the weather gets chilly. With names like “Grandfather Clock Brown”, “Dark Burgundy” and “Dinner Party”, the 2017 Benjamin Moore Color Palette was perfect for long, dark nights with friends gathered around your well-loved dining room table. Check out this inspirational video of all the colors being used by muralist Mary Lacy.
Sherwin-Williams also highlighted a warm color palette, led by their color of the year, Poised Taupe. They associate this color with a “cozy lifestyle” and bringing “sanctuary into our homes”. It is a modern take on an old feeling of comfort that manages to remain simple and clean. The rest of the palette, grey-ish blues like “Gale Force” and “Mountain Air”, brings the same updated feel to home classics.
And PPG went in a slightly different direction than the others, one more in line with the trend forecast by Pantone’s Greenery. They chose Violet Verbena, a color almost directly taken from Mother Nature’s spring color palette. A lively violent, Violet Verbena is a dewy-fresh breeze that adds a gentle pop to any home. It is hardly limited to the home, however, as it can be found in everything from the graceful spring hydrangeas to the designer studios.
When deciding to paint your house, whether an accent wall in your kitchen or trim on your home, 360° Painting makes updating your house to the newest trends easy! Give us a call at (866) 496-0092 for a free estimate.